Back in December, we shared the sad news that independent Texas music promoters Margin Walker, who we partnered with for three years of SXSW parties (and were about to again for a fourth year when COVID struck), were shutting down. Margin was founded in 2016 by Austin promoter Graham Williams, to continue what he'd been doing at Transmission Entertainment, where he'd been a driving force, before it was sold to Stratus Properties: booking shows at venues including Mohawk and Barracuda in Austin, and Dada and Ruins in Dallas. Graham, a music industry veteran, had also worked at Emo's for over a decade and founded Fun Fun Fun Fest in 2006; we were hopeful that he hadn't left the business entirely when he called it a day with Margin, and sure enough, we're happy to announce that he's announced a new concert promotion and creative agency, Resound, which will focus on "music booking, marketing, and creative experiences that elevate the community in Central Texas."
"The shutdown of live events left many of us in the business anxious for a return, but it also has us all re-thinking what we do and how we do it," Graham says in a statement. "With Resound, we want to bring back to the scene what we’ve always done best: throwing badass shows and events while expanding our reach and thinking outside of the box to evolve as a business within our community and culture."