Kanye West and Solange Appear in Helmut Lang Fashion Campaign


Style mavens Kanye West and Solange are huge fans fashion brand Helmut Lang and were eager to be part their new Exactitudes project.

The series photos, shot by Exactitude founders Ari Versus and Ellie Uyttenbroek, features 12 Helmut Lang multigenerational fans, most notably including West and Solange Knowles. Each the fans are donning their own personal archival pieces from the brand along with pieces from Helmut Lang Re-Edition, a newly-launched apparel line containing curated pieces from the brand archives.

West is rocking his own archive pieces in his photo above, while Solange mixes Lang’s re-edition styles and new shorts designed by Shayne Oliver.

According to Helmut Lang, Exactitudes is an ongoing photographic project that was established in 1994 by Ari Versluis and Ellie Uyttenbroek, which focuses documenting underground subcultures and global communities. All the photography was done by Versluis and Uyttenbroek with the help Exactitudes Editor-in-Residence Isabella Burley, Creative Advisor Ava Nirui, Casting by Danielle Emerson and production by Mary Turpin.

Check out the photos below and peep Helmut Lang's Re-Edition apparel collection at helmutlang.com.

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