With food brands like Aunt Jemima and Uncle Ben's under fire for the racist stereotypes in their packaging and names, rapper, label owner and entrepreneur Master P has launched his own brand, Uncle P's, which is making "Louisiana Seasoned" food products including pancake mix and syrup, grits, rice, beans and oatmeal. In addition to being minority owned, the company is also donating a portion of Uncle P's sales towards inner city youth education and assisting elderly people in Black communities.
"When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn't even feed our communities," Master P told CNN. "With Uncle P, the more we make, the more we give. And the only way to give is by owning these products."