Woodstock festival co-founder Michael Lang died on Saturday after battling a rare form of Non-Hodgkin’s lymphoma. He was 77. The new was confirmed to Deadline via family spokesperson Michael Pagnotta.
Born in Brooklyn in 1944, Lang got into concert promotion after dropping out of college in New York City. He put on the 1968 Miami Pop Festival, which included The Jimi Hendrix Experience, The Mothers of Invention, Blue Cheer, John Lee Hooker and more. He then moved to Woodstock, NY which is where he met Artie Kornfeld, and the two of them developed the idea for a music festival there that would incorporate the social movements of the time. The Woodstock Music and Art Fair place at Max Yasguar’s farm in Bethel, New York from August 15 to 18, 1969 and featured performances by Hendrix, The Grateful Dead, Crosby Still, Nash & Young, Janis Joplin, Joan Baez, Santana, The Who, Jefferson Airplane and more. Drawing over 400,000 attendees, the festival became a cultural landmark and was captured in the documentary Woodstock: 3 Days of Peace & Music.