New single and video unveiled
On May 1st, Capitol Records will release Sam Smith’s third album, To Die For. Smith shared the title track and the accompanying video on Friday morning, Valentine’s Day. Opening with a sample from the 2001 cult film Donnie Darko, the new track pairs soaring strings and evocative piano with Smith’s distinctive vocals and the plaintive confession, “I just want somebody to die for.” The global superstar recorded the song with Jimmy Napes and Stargate, who also collaborated with Smith on 2017’s “Too Good At Goodbyes,” now certified 4x platinum in the U.S.
For the official video, Smith teamed up with Grant Singer (The Weeknd, Lorde), who also directed the video for 2019’s “How Do You Sleep?” The new clip takes place outside a wig shop in Los Angeles. Amidst the many mannequin heads with perfectly coifed hair, there is a wigless one in Sam’s likeness who sings “To Die For.” Couples and families pass the shop over the course of several seasons. Engulfed in their relationships, few even notice the bald singing mannequin. The other mannequin heads vanish, leaving Sam alone – until fate intervenes.
“I wrote the song with Jimmy Napes and Stargate in L.A. during a time of self-discovery and heartbreak,” Smith explains. “This is for all the lonely hearts out there on another Valentine’s Day xx”
The album pre-order has also launched with an autographed CD option, 2 LP red edition, 2 LP, red cassette and digital options. Fans who pre-order To Die For in digital format will instantly receive the new single, “To Die For,” plus “How Do You Sleep?” which has amassed over 600 million streams worldwide, “I Feel Love,” a cover of Donna Summer’s disco classic, “Fire on Fire” (from the Watership Down soundtrack) and Smith’s collaboration with Normani, “Dancing with a Stranger,” which has sold more than ten million units and racked up over two billion streams worldwide. A No. 1 airplay hit in the U.S. & U.K., “Dancing with a Stranger” achieved platinum status in 19 countries, including the U.S., where it is certified 2x platinum.
Since the release of their 2014 debut album, In The Lonely Hour, Sam Smith has sold over 25 million adjusted albums worldwide. They have won four GRAMMY Awards, an Oscar, a Golden Globe and three BRIT Awards. Smith’s sophomore album, The Thrill Of It All, debuted at No. 1 on the Billboard 200 in 2017 and also topped the charts in the U.K, Ireland, New Zealand, Norway, Sweden, the Netherlands and Belgium. Awarded four stars by Rolling Stone, the album included the hit single “Too Good At Goodbyes,” which recently became Smith’s second song to receive over a billion streams on Spotify, after “Stay With Me.”