Album drops August 23rd
Taylor Swift’s seventh studio album Lover has already set a new Apple Music record… and it’s not even out yet!
Lover is officially the most pre-added album by a female artist ever on Apple Music in the first day with 178.6K Pre-Adds worldwide, breaking the previous record set by thank u, next by Ariana Grande.
The album has also set the record for most pre-added pop album in its first day worldwide.
Since opening pre-adds on Thursday, June 13th, Lover has seen 222.4K Pre-Adds worldwide and that number continues to grow exponentially.
Each deluxe edition will include the Lover CD; two bonus audio memos from Swift’s songwriting sessions; a collection of exclusive content from Swift (varies by each version); poster (varies by each version); lined, blank journal pages and lyric book.
Swift is also releasing a variety of new merchandise to correspond with the Lover. Shirts, a hat, pop socket and more are available her online store.