Viva Friday: Best Music Picks Of the Week by Anuel AA, Bad Bunny, Paty Cantú and More

Viva Friday is a compilation of the best new songs, albums and videos recommended by Billboard Latin editors.

This week, check out Anuel AA’s new video for “Quiero Beber,” Bad Bunny's “Cual Es Tu Plan," Paty Cantu's “Cuenta Pendiente” with Alejandro Sanz and much more.

Anuel AA, “Quiero Beber”

Anuel’s ode to tragic love is a mix of romance (if that’s your idea of romance) and street. Nuno Gomes’ video about love gone tragically wrong also exploits scenes of Anuel stepping out of prison on July 17 and the imagery is powerful enough to heighten interest in the track. -- Leila Cobo

Lele Pons, “Celoso”

Lele Pons’ first solo track (her previous was a collaboration with Matt Hunter) manages to capture her tongue-in-cheek persona while also being an eminently fun track with a strong melody, vampy beat and a lot of underlying subtlety in the arrangements and loops. If this is the real Lele Pons, we like it. Bonus: The Rudy Mancuso directed video is pure fun. -- L.C.

Rodrigo y Gabriela, “Cumbé”

Mexican guitar duo Rodrigo y Gabriela are back with a preview of their fifth album, their first in four years. “Cumbé,” a mystical trip described as a tribute to Colombian cumbia, won’t bang heads as hard as some of the previous music recorded by these heavy metal-worshipping indie heroes of the Spanish guitar. But as always, it’s an addicting listen. Together with the release of the single (Rubyworks/ATO Records) on digital services, Rod y Gab debuted a video showing off their mad skills. -- Judy Cantor Navas

Paty Cantu and Alejandro Sanz, “Cuenta Pendiente”

Paty Cantu is back with a new Alejandro Sanz collaboration titled "Cuenta Pendiente." The pop song was released along with a music video that defines the battle of desire between a man and a woman. -- Suzette Fernandez

ILe, “Odio”

Puerto Rican singer/songwriter ILe surprised all of us with “Odio.” The song, of which the title translates to "hate," wants to carry the clear message that hate is a feeling that lives every day and needs to stop. With her music video, the singer presents The Cerro Maravilla murders, which happened 40 years ago in Puerto Rico, as an example of that hatred. -- S.F.

El Hijo de La Cumbia, “Che Revolution” featuring La Dame Blanche

Via a psychedelic-cumbia trip video, Buenos Aires-born, El Malmo, Sweden-based, Emiliano Gómez, dubbed as El Hijo de La Cumbia, releases “Che Revolution,” first single from his latest album, Género Género. Spanning a decade of world-musical exploration resulting in a 56-song production, the stamped telluric rhythms of the “patron of the nueva cumbia” flashes on “Che Revolution,” a song that spawns cumbia grooves with dancehall horn riffs in collaboration with Cuban vocalist and flautist Yaite Ramos, a.k.a. La Dame Blanche. -- Pamela Bustios

Alex Anwandter, "Locura"

Listening to Chilean Alex Anwandter’s “Locura” might just take you back to the days of Argentinean duo, Illya Kuriyaki and The Valderramas, when the tune bursts with a melodious, distinct nineties energy. It's the first single from his forthcoming album, Latinoamericana (due Oct. 12), and he describes it as an “upbeat and danceable lament about madness in a ‘world going to shit.'" -- P.B.

Bad Bunny, PJ Sin Suela and Ñejo, “Cual es tu Plan”

Bad Bunny surprises his fans once more with a new music video that dropped Thursday night (Aug. 16) at exactly 11:59 p.m., as the Puerto Rican singer announced on his Instagram Story. “Cual es tu Plan” is a sensual urban track in collaboration with Boricua rapper PJ Sin Suela, DJ Nelson, and reggaeton singer Ñejo. Filmed in Puerto Rico, the music video shows the three artists seducing a group of beautiful ladies in a supermarket. Bad Bunny -- wearing nothing but overalls and fuzzy pink bunny earmuffs -- even dances on the cash register in attempts of sweeping one model off her feet. In a nutshell, “Cual es tu Plan” is the perfect combination of old-school-meets-new-school reggaeton. -- Jessica Roiz

Reykon & The Rudeboyz, “Macarena”

Reykon never fails to impress with his catchy music, and his new production “Macarena” lives up to that. The colorful music video shows Reykon gushing over a girl named Macarena, who he follows around in a “Dia de Muertos” celebration. Playing hard-to-get, Macarena makes it impossible for the Colombian singer to approach her. Without giving too many spoilers, the video, where reality meets fantasy, has a surprising plot twist. -- J.R.